VOX Cinemas in Egypt sees significant growth in box office following the release of Tenet
Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia hasannounced an impressive slate of upcoming movies which are sure to captivate audiences and reignite the cinema industry in the wake of mandated closures and the absence of new content. Following the release of Tenet, which marked the first big-budget theatrical release since March, admissions across VOX Cinemas in Egypt increased significantly versus the previous week, demonstrating that cinema is set to make a major comeback.
Omar El Banna, Country Head for Egypt and Kenya at Majid Al Futtaim Ventures said, “The impact of the COVID-19 pandemic is being felt by all businesses around the world and the cinema industry has been amongst the hardest hit due tothe mandated closures followed by a lack of new content. After months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and that we have an impressive line-up of must-see movies to cater for all movie lovers.”
Mr El Banna added, “Cinema has survived over a century of challenges and throughout this uncertain period, we have remained fundamentally confident about the future and resilience of the cinema industry. Now more than ever, film lovers are keen to enjoy the collective and exhilarating experience of watching a movie on the big screen as we have witnessed with the release of Tenet, which has resulted in a significant growth in box office. With more major movies about to light up our screens, we are expecting a major comeback for cinema.”
Christopher Nolan’s Tenet (currently showing), one of the most anticipated movies of the year has also hit the big screen. In a break from tradition, the espionage thrillerlaunched in overseas territories, including the Middle East, ahead of the US allowing UAE audiences to be amongst the first to see the movie. Nolan wrote and directed the film utilizing a mixture of IMAX and 70mm film to bring the story to the big screen and cinemagoers can watch it in IMAX format at VOX Cinemas for maximum impact.
Cinema lovers can also enjoy Mulan (currently showing), a live-action adaptation of Disney’s classic animation. Audience members who appreciate murder mysteries can look forward to Death on the Nile (October) in which Kenneth Branaghreprises both his directorial role and that of the iconic detective Poirot in the film adaptation of the Agatha Christie novel.
To ensure that cinemagoers have a safe and comfortable experiences, VOX Cinemas in Egypt has introduced extensive precautionary measures including disinfecting auditoriums using fogging machines and sanitizing surfaces after every guest interaction. The capacity in auditoriums has also been reduced and seats next to a guest’s selection will be left vacant to allow for physical distancing. These are just some of the health and safety measures that VOX Cinemas in Egypthas implemented to ensure that guests can sit back and enjoy movies with added comfort and peace of mind.
For more information on release dates and to book your experience, check out VOX Cinemas website or voxcinemas.com the VOX Cinemas app for iPhone and Android.
