‘It’s a Big Deal’: Carrefour Kicks Off the Region’s Longest Running Retail Promotion

Carrefour, owned and operated by Majid Al Futtaim in Egypt, launched today an unprecedented six-month promotional campaign across its physical and digital stores regionwide to bring weekly savings deals on a vast range of essential items such as, electronics, cleaning & household products, and fresh food.

Fittingly called “It’s a Big Deal”, the promotional campaign supports customers at a time when many are looking to trim their household outgoings and grocery spend in the wake of the pandemic. Always focused on delivering exceptional value for customers through every experience, It’s a Big Deal will see promotions and savings on various commodities of Carrefour’s top quality items throughout the campaign’s six-month duration.

Customers in Egypt will benefit from offers on vegetables, fruits, meat, fish, dairy products, fresh food, household items and basic products.

Jean Luc Graziato, Carrefour Egypt Country Manager at Majid Al Futtaim Retail, commented, “As a proud part of the communities we serve, we know the pandemic has brought uncertainty into our everyday lives. But with the launch of It’s a Big Deal — the region’s biggest ever promotion — we’re making one thing sure: every time you visit Carrefour, you’re guaranteed exceptional choice and value. The campaign is yet another way we guarantee more for you — our loyal customers.”

Alongside providing months of savings, the extended promotion period aims to prevent a significant spike in in-store visits as customers rush to capitalise on short-term deals, which  could conflict with Carrefour’s social distancing requirements.

Customers can make a welcome saving today by shopping in-store or online at www.carrefouregypt.com and@carrefouregypt. The deals and offers available will be in various categories including vegetables, fruits, meat, fish, dairy products, fresh food, household items and basic products.