e&CX Solutions Becomes etisalat cx solutions as etisalat Group Celebrates 50 Years
Earlier this month, etisalat celebrated 50 years since its founding in 1976 under the theme “50 Years Together, 50 Years Etisalat,” announcing a new chapter in its journey under the Etisalat name, which its customers have trusted for five decades. The move is part of a new Group vision to strengthen its leadership in telecommunications and artificial intelligence.
In line with this direction, and coinciding with the Group’s 50th anniversary celebrations, e&CX Solutions will now operate as etisalat cx solutions. As part of etisalat Group, the company will continue delivering innovative customer experience solutions in Egypt and beyond, under a name with a long-standing legacy of trust.
The company noted that this new phase builds on years of growth and investment in modern technology, which have strengthened its capabilities and elevated the experiences it delivers for its clients and their customers.
The Group’s vision builds on the transformation journey it launched in 2022, which expanded its ambitions to include digital services, cloud computing, cybersecurity and artificial intelligence.
Its strategy focuses on four core areas: Telco, AI & Business Solutions, Infra and Fintech, with growing use of AI across networks, operations and customer experiences.
Over five decades, the Group has evolved from building telecommunications infrastructure in the United Arab Emirates to expanding into international markets through fixed and mobile communications, internet and fibre optics, as well as successive generations of wireless technology. Today, it serves more than 250 million subscribers across 38 countries in the Middle East, Asia, Africa, and Central and Eastern Europe.
Commenting on the occasion, Sherif Attia, CEO of etisalat cx solutions, said: “We’re proud to celebrate 50 years with etisalat Group and to be part of a journey built on trust.
Carrying the etisalat name forward means a great deal to our teams and to the clients who’ve relied on us to look after their customers. It’s a name with a long legacy, and we intend to keep earning it.”
Attia added: “Customer experience is changing fast, and AI is at the center of that change. The Group’s new vision puts us in a strong position to help our clients serve their customers in smarter, more personal ways. In the next phase, our focus is clear: combining the best of technology with the human care that has always defined our work.”
About etisalat cx solutions
etisalat cx solutions, formerly e& cx solutions Egypt, is a subsidiary of etisalat Egypt and part of etisalat Group, one of the world’s leading telecom and technology groups. The company helps businesses design and deliver integrated customer experiences, combining strategic CX consulting with contact centre solutions, outsourcing, operational consulting and HR management services. Its offering is powered by advanced technologies including artificial intelligence, knowledge management, robotics and data analytics. Building on its evolution from a traditional business process outsourcing provider into a consulting partner, etisalat cx solutions works with clients to strengthen customer loyalty, engagement and business impact across high-growth markets.
